The act of buying is an act of self-expression.
- Thorstein Veblen
MindLink is a psychometric consumer insights platform that helps brands understand their customers by mapping the psychological dimensions that drive purchase decisions. My responsibilities in this project included crafting the core psychometric data acquisition strategy, GTM, dashboard design, and, ongoing performance marketing management.
Proposition
Dashboard
Dashboard
B2B Narrative
B2C Product
B2C Acquisition