Marketing Strategist & Designer
Professional Summary
Growth marketing strategist with 10+ years of experience across B2B and D2C verticals. Proven track record of launching consumer-facing products, driving multi-channel acquisition strategies, managing cross-functional collaborations, and building data-driven growth systems.
EXPERIENCE
Marketing Head | The Salt Inc.
June 2024 - Present
Leading marketing function and strategic growth initiatives for a content agency and its consumer insights product.
Product & GTM Strategy: Developed and executed comprehensive go-to-market strategy for dual-product portfolio, resulting in industry recognition ('Most Innovative Tech for Consumer Insights' - ad:tech Honours 2024) and qualified enterprise leads.
Business Development & Sales Enablement: Designed high-impact pitch decks and core collateral. These assets were foundational to acquiring key clients and directly supported sales efforts.
Demand Generation: Executed ongoing thought-leadership initiatives for B2B lead generation. Managing conceptualising to execution across media formats and channels.
Founder & Freelancer
May 2016 - July 2024
Led multiple entrepreneurial ventures and provided strategic design and marketing services to high-profile organisations.
DTC Venture Design: Led the end-to-end transformation of a traditional retail business into nudeandnot.com, a cross-border DTC e-commerce brand. Directed all functions from brand creation and P&L management to platform development and
international marketing.
international marketing.
Startup Co-founder: Co-founded Obento, a food-tech mobile application, leading the product, business modeling, operations, and marketing prior to a successful co-founder exit.
Brand Consulting Freelance: Provided GTM and brand strategy consulting for clients including Tata Trusts, Storytelling (Japan), Infoneo, Intertwined, WaterAid etc. Recognized as a vetted consultant at Catalant and a member of Freelance Founders network, NY.
Digital Marketing Expert | HT Media
November 2014 - July 2015
Managed multi-channel digital marketing for HTcampus.com, the education subsidiary of India's largest media conglomerate.
Revenue Channel Development: Started and scaled Facebook as a new lead generation channel, creating a revenue stream for HTcampus.com and breaking the division’s sole reliance on Google Ads.
Affiliate Network Expansion: Built affiliate marketing program from ground up, onboarding ed-tech partners and education blogs, resulting in increase in total lead volume and reduction in blended customer acquisition cost.
Founder | Keepcalmdesi.com
May 2013 - September 2014
Launched India's first custom merchandise D2C brand, identifying market opportunity at intersection of sublimation printing technology and web-based design tools.
Achieved rapid market penetration through an organic content strategy, gaining 25,000+ followers in 8 months and securing organic features in national media (HT Brunch, Yourstory).
TECHNICAL FAMILIARITY
Design & Prototyping Tools | No Code, AI & CMS Tools | Analytics & Advertising Tools
EDUCATION
Bachelor of Commerce, Marketing Management, Delhi University, CVS, 2014
Interaction Design Specialisation (UC Design Lab, online)
CONTACT
+91 9999599440 | sgrgrover@gmail.com